Turning Into a Food Blog

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Submitted by Danny Gabriner on Sat, 10/18/2008 - 16:48
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I haven't been blogging at all recently, but I am now trying to get back into it. Â I think the reason I wasn't blogging is because I was bored to death by what I was trying to write about. Â Trying to consistently blog just so you can reach traffic levels is no good if there isn't a purpose behind it. Â Also, not being passionate about your subject is never a good thing. But now I will switch this blog to be mainly about food, something which I truly love. Â I still have not figured out my niche, but at least now I have a general direction. Â Not only do I love eating food, but I enjoy cooking it, and would love to somehow make a business out of it. Recently my brother and I have been pondering the possibility of making our own pasta, and distributing it around San Francisco. Â We ran some rough numbers, and on a general level it seemed plausable; but many specifics still have to be worked out, and we need to build a model with proper estimations to see if it is something we would be interested in. I don't necessarily think that selling freshly made pasta will be the right idea, but it is a start. Â We could branch off into selling sauces, stocks, papusas, and many other food related ventures. Â I tend to get lost with the endless possibilities, so I think sticking to this specific plan of selling pasta will be a nice way to get grounded. The general plan we laid out was that we could create a "pasta club" that would deliver a different fresh pasta every other week. Â A baseline feasability goal was that we would be able to each earn $10,000 per year. Â This works out to needing to make about $850 per "pasta day". Â If delivering the pasta across the city cost $100, and materials cost $50, then we would either need 100 customers each paying $10, 50 customers each paying $20, or something in between. My next step is to try to come up with a list of pastas for the next 6 months that would be interesting and tasty. Â After that, I will try to run some more exact calculations to see if this is feasible, and then do a little "market research" by asking around and seeing what other people think of the idea or if they would ever buy in to something like this. Â This blog will serve as a central communication point and also be a way for me to stay organized.